Seo by owner in three easy steps

SEO By Owner In Three Easy Steps

You have two choices to consider when trying get your site ranked higher in search engines. You can hire a Search engine optimization Company that is an expert in the field or if you have some time, you can do it yourself.

Research your Keywords

Ask yourself what keywords you think someone might type in when searching for products you sell or services you provide. Though a keyword may be only one word it is usually a phrase made up of keywords. Phrases are more specific...

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You have two choices to consider when trying get your site ranked higher in search engines. You can hire a Search engine optimization Company that is an expert in the field or if you have some time, you can do it yourself.

Research your Keywords

Ask yourself what keywords you think someone might type in when searching for products you sell or services you provide. Though a keyword may be only one word it is usually a phrase made up of keywords. Phrases are more specific and will more than likely be what potential customers use when searching for products or services online.

After a quick brainstorming session write down all that you were able to come up with. Make sure to consider geographical phrases if they are important to your customers and dont forget of alternative words that could be used (an example could be new car Littleton). Make sure to surf the websites of your competition to get more ideas until you can come up with a list in the neighborhood of 20 to 30.

Now you should take two keywords from your list that you feel potential customers will use most frequently. Take into consideration that popular keywords are also competitive keywords and harder to achieve higher ranking with. If your goal is to obtain a high ranking for the term auto insurance, the path to achieving it may be long. Try to make your keywords the ones that are most related to your business and not riddled with vagueness or extremely competitive. Make each phrase about two or three words in length like the previous example.

Now that we have your keywords we will move on to the next step.

Site Text

Your site text is made up of the wording that is on your web page. There is a phrase for search engines and it is content is king. Search engines love unique content and your keywords should be placed in key locations within the content so Google understands the relevance your site has to them. Also make sure that your copy reads well around them as it needs to make sense for your visitors who are most important.

Keywords can be placed in headings, at the top of pages, in bold or italics, used as link text for other pages of your site and in your title tag.

Add additional content after you are finished tuning up your webpage. Give more detailed descriptions of the products and services you offer. Provide a frequently asked questions page and pages of articles that pertain to your products or services.

With your design you should keep in mind that search engines cannot read images nearly as well as text. Sites that are made up with excessive flash or pictures really impede how well they can read the content of your site.

Link Building

A common way of thinking about links is that every link from another site that leads to yours is a vote for the popularity of your site. Every quality link you receive can improve your search rankings.

The quality of your inbound links is more vital than the quantity. The preferred and more valuable link is from sites that are relevant to your niche and with authority (highly regarded in the niche). A quality directory with relevant categories is another example. Just a few quality links with authority can have more value for your site than hundreds of lesser quality. Think of it like you do your personal business network. Both can have a strong effect on the success or failure of your business.

Take time to consider all the other relevant websites in your niche such as organizations, industry affiliates and non-competing companies. Send them a email introducing yourself, your products and services and explain how your website could benefit their visitors. Then politely suggest that they create a link to your website from theirs.

Record the Results

Over time you should watch and record your search engine rankings by doing a Google search for your chosen keywords to see where you rank. You can also monitor where your visitors are coming from by watching your hosting reports. Do this for each significant page of your website.

Continue to add to your websites content and increase the links to your website over time. This needs to be an ongoing effort for as long as you want visitors to your website.

As you continue to record the results of your efforts you should see the traffic increase and with that your sales. Know where your visitors are coming from so you can continually monitor your marketing efforts successes. Only by measuring it do you know where and how to improve it.

 

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Seo 6 steps to help you avoid the search engine blackball

Seo: 6 Steps To Help You Avoid The Search Engine Blackball

Search engine optimization refers to techniques and methods to get your page ranked high on web search engines. Unfortunately, many webmasters use unprincipled or deceitful means to make their way to the top of their ranking. While black hat methods may get you quick and easy results, getting caught (which is becoming easier as search engines improve) will get you blackballed or blacklisted, which will be more trouble than it is worth.

Avoid getting blackballed stay aw...

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Search engine optimization refers to techniques and methods to get your page ranked high on web search engines. Unfortunately, many webmasters use unprincipled or deceitful means to make their way to the top of their ranking. While black hat methods may get you quick and easy results, getting caught (which is becoming easier as search engines improve) will get you blackballed or blacklisted, which will be more trouble than it is worth.

Avoid getting blackballed stay away from the following black hat SEO practices, no matter if they promise you high page rankings: The following are black hat SEO techniques that can get you blacklisted.

1) Hidden Text

This is done by including content that is not visible to visitors, but detectable by search engines. Unfortunately, most search engines have learned to recognize hidden text as an attempt to increase page rankings, as well as consider this as search spam which rates an automatic blackball for your site.

2) Automated Submission Methods

This refers to using software to submit your site to web engines for indexing. Most available software for this purpose is not worth the money you spend on them and may even mark you as a search spammer, which will result in your page kicked out of search engine indexes. It is still best to submit your site to search engines on a monthly basis it may be tedious but well worth the time you spend.

If you wish to avail of software to make submissions easier, choose one which puts you on the page, enters the information for you to review, make edits and complete a hand submission to the search engine.

3) Doorway Pages

These are created for the specific purpose of capturing search engine interest without giving value to site visitors. These pages are designed for search engines, not human visitors. Search engines have been known to blackball sites using this method because they provide no value or utility to search engine users who get referred to these pages under false pretenses.

4) Free for All Links

While free and do not require reciprocal links, these are seldom if ever- indexed by search engines, and will not benefit your site at all. Most of these are spammed pages and will not attract visitors to your site.

There are ethical SEO practices that are just as effective in increasing a pages rank rating. These methods can bring your site long-term benefits and will certainly not lead to your site getting blacklisted.

5) Quality Content

The best way to optimize your site will always be by providing quality content to visitors. Bear in mind that search engines exist for the purpose of guiding their users to relevant, informative sites a search engine that leads its users to high ranking pages that have minimal or useless content will quickly die a natural death in the internet world.

In a way, the best way to get high page rankings on search engines is to meet their standards and the first step in this is, as said, by providing quality content and information that visitors will appreciate and link to. This feeds into the search engines criteria for value to their users and will ensure that your site will always be given favorable referral not only by the search engine but your visitors as well.

6) Inbound Links

Link building is another technique used in building page rank. The major search engines base their page rank not on the number of visitors your page has, but how many quality, content-related sites incoming links you have. Although time consuming, it would be worth it to make the effort to build links with relevant sites. Use link exchanges, directory submissions, and article submissions to help you find sites that can provide back links that will increase your page rank. You may also consider participating in forums or blogs which allow you to leave a link to your site without being considered a spammer.

 

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